Prest Group · sales-conversion consultancy
Everyone brings their hardest sales calls to you.
Who do you bring yours to?
Your toughest moments happen live, and usually alone. You have to hear what changed, decide what matters, and choose the next move while you can still win the deal.
Talent was never the gap. The gap is having no serious place to take the call apart afterward.
By Wim Prest · Marlborough, Mass.
01 / The Reframe
Most pipeline problems are conversion problems in disguise.
It's getting hard to close new business. The instinct is get more meetings: if the percentage holds, more calls means more closes. So you turn up outbound and grow the SDR team.
You get about a quarter out of it. More meetings, greener dashboards, and you close at exactly the rate you did before.
When the message is off, taking more meetings just means missing more often. The real problem is inside the meetings themselves: what you say, what you leave unsaid, and the third question you never quite get to.
That's the work. The words inside the meetings you already take.
You run the call. The coaching is the review after: your swing, your silences, the questions you landed and the ones you missed. With it, you improve.
Without it, you take this same at-bat again.
02 / The Practice
Find the hole in the at-bats. Close it in the review.
It takes both, in that order. You walk out of each at-bat with tape worth watching. In the review, you finally see what's on it.
Skip the debrief and you just bank the read you already had, blind spots and all. Volume of unreviewed at-bats is the same mistake as volume of unreviewed meetings.
Talking it through with yourself only goes so far. You're too close to your own at-bat to see what your hands just did. With someone who's stood in the same box, you turn a vague “that went sideways” into one specific, fixable read. The correction is yours. You just couldn't get to it alone.
You see what's off in the reps.The coach turns that into the next at-bat's correction.
03 / The Coach
The best hitters alive keep a coach who can't out-hit them.
No one can watch their own swing while they take it. The coach bats nowhere near as well as the hitter, and the hitter knows it. He's there for one thing: a trained eye on the swing you can never see. Your own.
Wim Prest.
Wim spent a decade in sales at Dell and EMC, first as a mid-market systems engineer, the technical half of a sales team, then as a global sales trainer covering everything from SMB to enterprise. He stood behind the best closers in the building and called the things they couldn't see in their own swing.
Before that, he served as an IT specialist in the U.S. Army National Guard, including a tour in Afghanistan.
Prest Group is the sales-conversion practice he built out of that work. The shop is small on purpose. He handles every engagement directly: no handoffs, no junior staff, no playbook written for somebody else's team. You run the call. He reads the swing.
04 / The Receipt
Proof, with a number attached.
“Wim was a huge part of my going from $0 to $4 million in ARR in only a few years. He designed Veth Group on a napkin with me.”
That started on a napkin. Yours starts smaller: a thirty-minute evaluation, no commitment beyond the half hour.
Dave Poz, DocuXplorer, and a growing list of clients are on the same system.
05 / The Offer
One system. Three legs. They don't work apart.
At-bats.
Real conversations with people who could actually buy. Wim puts them on your calendar on a schedule, and you walk into each one already knowing the at-bat is worth taking.
LinkedIn presence.
Before anyone takes your meeting, they look you up, and they either like what they find or quietly pass. This leg is how you control what they find.
Coaching.
The standing debrief. You and Wim think every at-bat through together: what you landed, and what you'll do differently in the next one. A second mind on your own read, the one thing you can never get from reps alone.
It's one system at one price, month to month, and you can cancel any time. No contract, no menu to cherry-pick from. A stool with one leg sawn off isn't a cheaper stool. It's the floor.
The System
At-bats, LinkedIn, and coaching: Wim runs them as one practice. Month to month. No contract.
Find out if it's a fit.
Thirty minutes. Bring real work: the open opportunities, the calls you wish you had back, whatever's on your mind. We size up where you are and how the sessions would run, then decide together if this is a fit. Your facts, on the table.
You leave with a plan and a price. If it's not a fit, you've spent thirty minutes and walk away with a sharper read on your own funnel.
06 / The Calendar
Book the evaluation.
Pick an open slot. Thirty minutes, on video.