Prest Group · sales-conversion consultancy
Nobody got better at hitting
by reading about the swing.
You get better by taking the at-bats, and by having a coach review every swing afterward, so the next at-bat corrects for the last. Reps without feedback just train your mistakes.
By Wim Prest · Marlborough, Mass.
01 / The Reframe
Most pipeline problems are conversion problems wearing a disguise.
It's getting hard to close new business. The instinct says get more meetings. If the percentage holds, more calls means more closes. Outbound goes up. The SDR team grows. The top of the funnel widens.
It works for about a quarter. Then the calendar fills, the dashboard turns green, and the close rate sits exactly where it was.
Volume rarely fixes a message that isn't landing or a close that isn't closing. The number of meetings was never the problem. What gets said inside them. What goes unsaid. What the third question is. That's the challenge.
That's the work. Not more meetings. Better swings, with the coach watching.
You run the call. The coaching is the review after: your swing, your silences, the questions that hit, the questions that missed. Without it, your next at-bat repeats this one.
With it, you improve.
02 / The Practice
At-bats find the hole. Coaching makes the next one land.
You don't get a better close rate by booking more meetings. You get there by standing in the room, taking real at-bats with the people who could actually buy, and having a coach who's seen good swings tell you what your hands just did.
At-bats alone aren't the answer. Conversations you take without a review afterward just bank the swing you already have. Flaws and all. Volume of unreviewed at-bats is the same mistake as volume of unreviewed meetings, wearing a different uniform.
Coaching alone isn't the answer either. You can study theory forever; if there's no live at-bat to look at, there's nothing to correct.
Neither leg works alone.The at-bats surface what's broken. The review is what makes the next one land. That's not a package. It's the only thing that actually moves the number.
03 / The Coach
Wim Prest.
Wim spent a decade in enterprise technology sales at Dell and EMC, first as a systems engineer, then as a global sales trainer. He worked with sellers on the kind of complex conversations where the wrong word at the start of a call compounded into a lost quarter.
Before that, he served as an IT specialist in the U.S. Army National Guard, including a tour in Afghanistan.
Prest Group is the sales-conversion practice that came out of that work. The shop is deliberately small. Every engagement is handled directly. No handoffs, no junior staff, no templated playbook.
04 / The Receipt
This isn't theory. It has a number attached.
“Wim was a huge part of my going from $0 to $4 million in ARR in only a few years. He designed Veth Group on a napkin with me.”
That started on a napkin. Yours starts with the evaluation: sixty minutes to size up the work, walk through how it'd run, and decide if this is the right fit. No commitment beyond the hour.
The same approach drives results for Dave Poz, DocuXplorer, and a growing client list.
05 / The Offer
One system. Three legs. They don't work apart.
At-bats.
We map exactly who could actually buy what you sell, then put real conversations with those buyers in front of you on schedule. By the time you're in the meeting, you already know it's one worth taking.
LinkedIn presence.
Before anyone takes your meeting, they look you up. What they find either earns the conversation or quietly ends it. This leg makes the lookup work for you instead of against you.
Coaching.
The glue. Every at-bat gets reviewed: what landed, what missed, what the next one corrects for. This is the leg nobody else sells, and the reason the other two compound instead of just accumulate.
Sold as one system, one price, month to month, cancel any time. No contract, no annual lock, no itemized menu to cherry-pick from. A stool with one leg sawn off isn't a cheaper stool. It's the floor.
The System
At-bats, LinkedIn, and coaching, run as one practice. Month to month. No contract.
Find out if it's a fit.
$250, one hour. Bring real work: the opportunities, the calls that didn't land, whatever's on your mind. We size up where you are, walk through how your sessions would run, and decide if this is the right fit. Your facts, not a generic pitch.
You leave with a plan and a price. If we're not a fit, you've spent $250 and will have a sharper read on your own funnel, worth more than $250.
06 / The Intake
Book the evaluation.
Five fields. We'll reach back within one business day to lock the slot. The $250 charge runs through Stripe when the slot is confirmed, not before.